"It has to be profitable, but at the same time we don't lose track of the fact that we make fun products. "We take seriously, but it's fun," Chad says. Of course, as Chad will be quick to tell you, their products-unlike cigarettes-help, not harm. "I feel like Mad Men, trying to push cigarettes for the first time," she says. Despite the factory's size and the fact that they've occupied the same spot in NoHo for years, Erica says that many people don't know they exist. Things typically slow down in the summer and, as you might imagine, get busier as Christmas and Valentine's Day approach. The factory workers, a majority of them women, are in their last hour when I arrive, busily ironing the creases out of jiggling, phallic objects or hand sewing pubic hair into molds of genitalia. It's Erica who greets me when I arrive for my Willa Wonka-esque tour into the world of pleasure products on a Friday afternoon. Chad's the COO/Chief Creative Officer and Erica is the marketing coordinator. The sculpture is meant to serve as a symbol that celebrates the company's endurance and strength, and was unveiled last September:Ĭhad and his sister, Erica, now run the show. Chad Braverman, the co-founder's son, commissioned a sculpture made from those beams that now sits on the property. And while the actual date is ahead in August, the company has been celebrating all year.Ī fire destroyed much of the facilities in September of 1995, save a few beams. The company's nine-building campus just underwent a recent remodel in celebration of their 40th birthday. They expanded to 500 employees in 2012, and received PETA certification for their cruelty-free products in 2015. If you take a look at their company milestones, you'll find out they released the first porn star branded product-the John Holmes Personal Enlarger-in 1980, and developed the world's first Pocket Rocket in 1993. They were founded by Ron Braverman and Reuben Sturman in 1976 as a novelty company. If you're looking for an American-made sex toy, Doc Johnson is where to go.ĭoc Johnson has been in the business of enhancing our sex lives for 40 years. Visiting the factory is like walking through a bizarre, NSFW episode of How It's Made. In North Hollywood, there exists an adult toy factory where employees create all varieties of pleasure products, as they're called, from concept to the shelves.
0 Comments
Leave a Reply. |